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Why Commercial Exterior Lighting is Crucial

If you run a business, you can’t afford low quality commercial exterior lighting. While we usually tell people not to judge a book by its cover, that doesn’t always apply to your business. Most of your customers will form their first impression of your business before they ever step inside. If your business is in a busy area, they may even form an opinion just by walking or driving past your place of business. Since your business doesn’t disappear at night–some businesses actually do most of their business at night–you have to look good in the dark. That’s why good commercial exterior lighting is critical to the success of your business.

It is important from a safety and security standpoint to keep office buildings and commercial campuses well lit at night. But where commercial exterior lighting will have the most significant impact, positive or negative, is in the retail and dining industry. Both of these sectors are extremely competitive, so any edge you can get is vital. When a customer walks or drives past your store, restaurant, bar, or club, they need to know exactly what you are about with just a quick glance. If you have the right commercial exterior lighting, your whole property becomes a billboard for your business.

When it comes to the dining and entertainment space, commercial outdoor lighting is an absolute requirement. Whether you run restaurant, diner, bar, or pub, your customers need to know you’re here. And if you offer an outdoor space for drinking or dining, it needs to reflect well on your business.

Decorative Commercial Outdoor Lighting Fixtures

The best commercial exterior lighting will use a combination of functional and decorative commercial outdoor lighting fixtures. We suggest hiding some quality downlighting fixtures in trees or under a soffit to give customers the light they need to see. Then you can add stylish touches with decorative commercial outdoor lighting fixtures.

Some of our favorite decorative lighting features for commercial exterior lighting are sconces. A stylish sconce in your outdoor area can provide light that is unobtrusive but fashionable. If you have a classic style, like a traditional pub, you can use wall lights and sconces made to look like old wrought iron. If you run a sleek, modern establishment that goes after the latest looks, consider wall fixtures of glass and steel that become art pieces to show off your style. Sconces and wall fixtures are a great way to enhance the general mood and feel of your business.

Another great decorative commercial outdoor lighting fixture is the post light. Post lights are basically miniature (or not so miniature) street lamps. You can go as traditional, fanciful, or modern as you like. Depending on your space and your property, post lights can be a great way to provide light for your customers while also creating a great ambiance. These unique commercial exterior lighting features can transform your outdoor spaces. They can mimic any type of setting you can imagine, taking guests to a whole new place just by stepping outside.

Commercial Outdoor String Lighting

If you have an outdoor space that your guests will use at night, you may be a great candidate for commercial outdoor string lighting. This traditional workhorse of a lighting fixture is a staple of al fresco dining areas and outdoor patios. But just because they are common, they don’t have to make your business look boring or plain. One of the joys of string lighting is its versatility. You can put just about any type of bulb or fixture on a string and hang it around your outdoor spaces.

A traditional but always beautiful option is simple spherical bulbs. They are common because they almost always look great. Don’t be afraid to go with this tried and true style. If you have a bit of a party atmosphere, you can introduce some colored bulbs. Sometimes too much color can look kitschy, but you can rely on NightVision Outdoor Lighting to get yours just right. With over a decade and a half of experience and thousands of jobs under our belt, we know how to take your style dreams and make them look classy every time.

LED Exterior Light Fixtures

One of the biggest trends in commercial exterior lighting is the introduction of LED exterior light fixtures. For a business with lots of outdoor lighting and where every dollar counts, LED is the perfect option. LED costs a little more to install, but the savings in time and money more than make up for the added cost.

The first thing you will notice about switching to LED is that your electricity bills will shrink dramatically. Every good business owner knows the importance of monitoring operating costs. If you can significantly reduce your electricity bill without sacrificing any feature of your business, why not take advantage of the opportunity?

Another great feature of LED exterior light fixtures is their durability. At home, it may not be a big deal to change a lightbulb from time to time. But when you are talking about commercial exterior lighting, time is money. The less time you and your employees spend maintaining your lighting system, the more you save. So you’ll be pleased to know that LED exterior light fixtures can last up to five times as long as traditional incandescent bulbs. They are also particularly tough, resisting cracks and breakage. They also work well at almost any temperature, so you don’t have to worry about the weather.

The Best Commercial Exterior Lighting

We can’t stress enough the importance of getting your commercial exterior lighting right. Your first impression, as well as the way your guests experience your business, is invaluable. You can’t get this crucial part of your business wrong. That’s why you need to work with NightVision Outdoor Lighting. We have the experience and the expertise to design outstanding commercial exterior lighting every time. This isn’t our first rodeo. We’ve been serving the Atlanta Metro Area and businesses throughout the Southeast for over 15 years. In that time, we have designed and installed more than 5,000 lighting projects. So you know that when you work with NightVision Outdoor Lighting, you are getting the best of the best. If you’re ready for premium commercial exterior lighting at competitive prices, contact us today for your free no-obligation consultation.

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